The Super Bowl, Sales, and You

The Super Bowl, Sales, and You

written by: Dr. Edward Lewellen
by: Dr. Edward Lewellen
Falcons patriots edward lewellen Falcons patriots edward lewellen

Super Bowl LI was played about a week ago. It was one of the most interesting Super Bowls ever. The largest deficit in a Super Bowl was overcome. The Patriots now sit atop the NFL for the most Super Bowls ever won. Brady and Belichick hold records for post-season games and wins, and so on. As I hear people talk about how the Patriots came back to win the Super Bowl from an enormous deficit and how Brady did so through raw determination, I can't help but ask, "Is that what really happened?" Did the Patriots win the game, or did the Falcons lose the game. I believe the latter. I believe the Falcons have gone so long without much post-season play and, this being only their second trip to the Super Bowl in their history, that their self-worth, self-ego, and their feeling of being not-deserving lost them the game. If you watched the pregame hoopla that started as soon as the Super Bowl teams were decided, the Falcons were, by far, considered to be the underdogs. Most sports experts saw the Patriots being a dominating force for the Falcons to reckon with. It was almost a forgone conclusion that the Patriots would win. All of this had a psychological affect on every level of the Falcons organization. It added its voice to the already burdensome feeling of "How the heck did we get here?" on the part of the Falcons organization. When the Falcons found themselves up 28 – 9 at the beginning of the 4th quarter, from a self-worth/self-ego standpoint, I believe the Falcons found it unbelievable and inconceivable that they could win the Super Bowl, especially by that much. Then the self-sabotage started. The ridicules mistakes bringing penalties that brought new life into dying drives by the Patriots. Slowly and surely the Falcons brought the score closer to what they believed and conceived was possible and probable. But, it didn't stop. The mistakes and penalties kept coming to the Falcons all the while breathing confidence and motivation into the Patriots. The Patriots couldn't have won without the help from the Falcons.

If you're in sales, or have ever been in sales, then you recognize a familiar theme in the Super Bowl. If you watch a low or mediocre performer have a good, even great month, you see them crash and burn either the following month, or sometime very soon thereafter. If it were a bet being placed in Vegas, it would be considered a sure bet. Most people who are consistently low or mediocre performers have one very important thing in common, their psychology, or their understanding of themselves. Most have low self-worth, low self-ego, and a feeling that they aren't deserving. And, similar to the Falcons loss, here's how you see it play out in the world of business:

Janice is an average salesperson. Her sales each month are predictable and consistent. Then, Janice has a great month! She doubles her sales in one month and basks in all the kudos and back-slapping it brings. However, Janice has used up all her prospects in her pipeline for that one good month. Penalty. She also takes some time for herself due to the extra cash she has available. Penalty. She might even buy a new car, new electronic devices, etc. to celebrate her success. Penalty. The following month is well below what she usually sells. The kudos and back-slapping turn into glares that send the message that she better work harder and longer hours and even threats of termination. How did such a change occur? Janice' self-worth, self-ego, and feeling of deserving were out of balance with who she sees herself as being. She exhibited all of the beliefs, thoughts, and behaviors of a low-performer and sabotaged herself in order to bring her back to where her belief system supports who she is. This wasn't a plan on Janice' part. It's all done unconsciously, within her belief system.

What about you? Have you ever felt the effects of self-sabotage? I've had many people tell me that they just can't figure out how they can do things just like someone else and the other person creates success, whereas they fail. They tell me how they had this fantastic month and the rest of the year was full of failures. These are the kind of people I love to help become consistent and sustainable top performers. By removing the Mental Malware that potentiates low self-worth, low self-ego, and the feeling of being not deserving, a new program of greater and greater success can be installed. Over and over again, I've helped people have the mindset like that of Tom Brady that sees and pursues opportunity until they reach victory! If you're ready to remove the limiting beliefs, thoughts, and behaviors from your life, then contact me so we can get started today!

Change you thoughts. Change your life...quickly!

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+++++++++++++++About Dr. Edward Lewellen++++++++++++++++++++

Dr. Edward Lewellen an expert in creating methodologies for people to learn to use their mind; their beliefs, thoughts, and behaviors, and put them back in control of their lives and become top-producers. He is a Master Executive Coach, leadership and sales expert, and keynote speaker for some of the largest global organizations.

Author of The 90-Second Mind Manager